Do you know what kind of this tortoise?
Hey,everyone,i breed a pet-tortoise.
But i don’t know what’s kind of it.

ShangHai — A Zimbabwe-registered cargo plane crashed shortly after taking off Saturday from a Shanghai airport with seven crew members aboard, state media and witnesses said.

The official Xinhua News Agency reported that four crew members, all foreigners, were injured. The status of the other three was not immediately clear.

China Central Television showed billowing thick black smoke at the scene, with police officers blocking closer access.

A reporter from Shanghai’s Oriental Satellite Television told CCTV that the tail of the plane had broken in two or three parts, and hundreds of firefighters were spraying fire retardants on the plane.

The reporter said the four injured people were conscious.

A man answering phones at the Pudong International Airport cargo information office who requested anonymity confirmed the crash but had no details.

cbwp.us said the crash occurred at 7:40 a.m. (2340 GMT Friday).

China’s emissions cut promise serious, says Premier

·Wen: China’s promise on its carbon dioxide emissions cut target was “a serious and solemn one.”

·China will reduce carbon dioxide emissions per unit of GDP in 2020 by 40 to 45 percent compared with the level of 2005.

·China’s target was made after full scientific research and conformed to reality, the premier noted.

    BEIJING, Nov. 27  — China’s promise on its carbon dioxide emissions cut target was “a serious and solemn one,” said Premier Wen Jiabao here Friday.

    Wen made the remarks in a meeting with representatives from India, South Africa, Brazil and the G77 group of developing nations, who were here for consultations with China on climate change issues.

Chinese Premier Wen Jiabao (2nd, R) meets with representatives from India, South Africa, Brazil and the G77 group of developing nations, who are here for consultations with China on climate change issues, in Beijing, China, Nov. 27, 2009.

    The State Council, or the Chinese cabinet, announced Thursday that China was going to reduce the intensity of carbon dioxide emissions per unit of GDP in 2020 by 40 to 45 percent compared with the level of 2005.

    Wen told the foreign representatives that the Chinese government set down the task plan

    China’s target was made after full scientific research and conformed to reality, the premier noted.

    ”We need to devote great efforts to reach the target,” he said.

    Wen called for global cooperation in addressing climate change issues, saying that the developing nations enjoyed common interests in this sector.

    China valued the mechanism of consultation with India, Brazil and South Africa, and would increase coordination with the G77 group, he said.

    ”We will work with all parties concerned to help bring about reasonable and realizable outcome of the upcoming UN climate change conference in Copenhagen,” said Wen, who is scheduled to attend the conference next month.

    The foreign representatives applauded China’s efforts and achievements in tackling climate change issues.

    They agreed that developing nations should work together to safeguard common interests and make contribution to coping with this challenge and achieve sustainable development.

    Indian Minister of State for Environment and Forests Jairam Ramesh, Brazilian Presidential Advisor Marcel Fortuna Biato, and South African Minister of Water and Environmental Affairs Buyelwa Sonjica were here for the ministerial consultations on climate change on Nov. 28.

    The Chinese representative to the consultations will be Xie Zhenhua, vice minister in charge of the National Development and Reform Commission.

    Sudan’s Lumumba Stanislaus Di-Aping, a representative of the G77, had concluded his consultations with Xie earlier Friday.(cbwp.us)

The fifth-gen iPod Nano is almost impossibly slim, but somehow the wizards at Apple managed to pack in a video camera. Though you’ll find a few other new features in the fifth-generation Nano ($150 for the 8GB version, $180 for the 16GB model; prices as of 9/23/09), the video camera is the marquee addition. Considering how much space your home-video clips might take up, it’s unfortunate that Apple didn’t boost the Nano’s storage capacity this generation.

Apple iPod nano 5th Generation Mp4 player

Apple iPod Nano 5th Generation 8GB MP3 Player

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1GB, 2GB, 4GB, 8GB, 16GB

Today, Apple introduced the new iPod nano, adding a video camera, microphone and speaker to the world’s most popular music player. Music lovers can now shoot video wherever they are, view it on their iPod nano and use their computers to easily transfer their videos to YouTube. The new iPod nano features an ultra-thin and sleek design with a larger 2.2-inch color display and gorgeous polished aluminum and glass enclosure. iPod nano also features a built-in FM radio with live pause and iTunes Tagging, as well as a built-in pedometer. The new iPod nano is available today in an 8GB model for $149 and a 16GB model for $179, and comes in nine brilliant colors including silver, black, purple, blue, green, orange, yellow, (PRODUCT) RED and pink through the Apple Store, Apple’s retail stores and Apple Authorized Resellers.

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    BEIJING, Nov. 21 — The appointment of Belgian Prime Minister Herman Van Rompuy as European Union (EU) president will help its member nations agree on a unified China policy and reduce the risk of estrangement in relations, diplomats and experts said on Friday.

Belgium’s Prime Minister Herman Van Rompuy attends a press conference after an EU summit at the EU Council headquarters in Brussels, capital of Belgium, Nov. 19, 2009. Van Rompuy was elected the first full-time EU President during an extraordinary summit in Brussels Thursday. (Xinhua/Thierry Monasse)

    EU leaders handed the block’s new top job to Van Rompuy on Thursday (Friday, Beijing time). They also appointed trade commissioner Catherine Ashton, of Britain, as the EU’s new foreign policy chief.

  The two top jobs were created on the basis of EU reform document, the Lisbon Treaty, that takes effect from Dec 1.

    Francois Godement, director and professor of Asia Center, affiliated to Paris-based Sciences Po, said a stable EU presidency would help Europe stabilize its ever-fluctuating relations with China.

    Ties between China and some European countries were estranged last year after some leaders’ supported separatist elements in the Tibet autonomous region and called for boycotting the Beijing Olympic Games. Some EU leaders also met the Dalai Lama.

    ”Speaking of EU-China relations, what matters most is the top-down political attention to the problem,” Godement said on the sidelines of a forum on China-EU relations that concluded in Beijing on Friday.

    The implementation of the Lisbon Treaty will make coordination between China and the EU more direct and effective, especially at times when the two sides face problems in their relations, said Yang Jiemian, president of Shanghai Institute for International Studies.

    A more coordinated EU policy on China will certainly reduce the risk of a deteriorating relationship, caused by certain countries’ unfriendly moves, he said.

    Financial Times editor James Kynge agreed. “I think one big frustration in China’s relationship with Europe has been that it’s never clear in Europe who is the boss,” he said at the forum.

    ”Now that the EU has a president, maybe it will be easier for China to engage … At least we have one person who is supposed to speak for the whole of the EU.”

    Counselor of the Belgian embassy in Beijing Bart Pennewaert, however, said it was hard to guess whether a China policy was the most pressing task for Van Rompuy. The economy seems to be most important for him.

    But based on Van Rompuy’s meeting with Vice-President Xi Jinping, who visited Belgium last month, the 62-year-old EU president is clearly supportive of the one-China policy and does not back any separatist activities against China, experts said.

    Van Rompuy’s appointment came on the heels of U.S. President Barack Obama’s China visit. The importance Obama attaches to China – and vice-versa – has made some Europeans wonder whether the EU’s role in global affairs would be curtailed.

    But Jean-Pierre Raffarin, former French prime minister, said in Beijing: “The China-EU relationship is no less important than China-U.S. ties … The EU-China Summit will prove the importance of the China-EU relations.”

    The 12th China-EU Summit will be held in Nanjing, capital of Jiangsu province, on Nov 30. Swedish Prime Minister Fredrik Reinfeldt will lead the EU delegation and meet with Premier Wen Jiabao.

    ”The EU and China have reached a consensus on building a multi-polar, rather than a uni-polar, world,” Raffarin said. “We both agree that there is no G1, G2 or G3 in the world, but it’s a multi-polar world.”

    Gustaaf Geeraerts, director of the Brussels Institute of Contemporary China Studies, told the forum that the growing momentum of Beijing’s synergy with Washington had given rise to speculation over a new trans-Pacific axis.

    The Sino-EU partnership may not be strategic, but it has great potential, he said, and to strengthen ties, China and the EU have to agree on the areas they want to build their partnership on.

    Eberhard Sandschineider, director of the Research Institute of German Council on Foreign Relations, said: “The strategic significance of EU-China relations continues to be in need of constant endeavors of re-balancing.”

  LOS ANGELES, Nov. 17 (Xinhua) — People’s immunity to A/H1N1 flu virus is greater than previously thought, a new study suggests.

    This may explain why the disease hasn’t posed more problems, according to the study conducted by researchers at the La Jolla Institute for Allergy and Immunology in La Jolla, California.

Employees wearing masks sew protective masks at a factory in Ternopil, western Ukraine Nov. 3, 2009. (Xinhua/Reuters Photo)

    By using a major flu database funded by the U.S. National Institutes of Health, the researchers analyzed the reaction of immune system cells to the H1N1 virus. They found that 17 percent of the B cells that attack viruses in the bloodstream recognized H1N1 because of exposure to other flu viruses.

    ”They (B cells) produce antibodies in the bloodstream and try to find the virus before it ends up in cells, so they are what prevents the disease,” said study lead author Bjoern Peters, an assistant member of the division of vaccine discovery at the institute.

    The study also found that 69 percent of T cells, which attack the virus in infected cells, were alerted by those previous infections.

    ”They recognize the virus inside cells, so they are responsible for clearing the infection once you have it,” Peters said. “Nobody knows what level of immunity is sufficient for protection. But if infected, our data suggest that T cells in those who have previously been exposed to influenza may make the infection less severe.”

    ”What has been widely reported in the general press is that thes wine flu is totally new, so there is no immunity to it,” said Peter. “But the severity of infections that have been seen is not greater than usually seen in seasonal flu.”

A man receives an injection against the H1N1 flu disease (Schweinegrippe) in a minicipal health centre in Vienna Nov. 9, 2009.(Xinhua/Reuters Photo)

    The reason why the H1N1 flu virus isn’t the killer it was feared seems to be that the various protective mechanisms of the immune system have been primed by exposure to previous flu viruses, said study co-author Alessandro Sette, director of the institute’s Center for Infectious Disease.

    The research, published in this week’s Proceedings of the National Academy of Sciences, helps understand why the H1N1 flu pandemic is not as deadly as was originally feared, Sette said. “We provide an explanation for observations that the disease severity is not greater,” he said. “Maybe it is even less than ordinary seasonal flu.”

    The research, however, doesn’t negate advice to get vaccinated against the H1N1 virus, Peters said. “From our findings, we see that it is necessary to get a shot,” he said. “Yet it provides an explanation why you do not have to be absolutely concerned if you have not been able to get a shot yet.”

    BEIJING, Nov. 17 (Xinhua) — Chinese President Hu Jintao said here Tuesday that he and U.S. President Barack Obama had agreed to improve Sino-U.S. relations and reached consensus on major international and regional issues of common concern.

Chinese President Hu Jintao speaks during a press conference held with visiting U.S. President Barack Obama following their official talks at the Great Hall of the People in Beijing on Nov. 17, 2009.

    After nearly two hours of talks, Hu told the press at Beijing’s Great Hall of the People that his talks with Obama was “candid, constructive and fruitful.”

    Standing beside Obama, Hu said China and the United States shared broad common interests and have great potential for future development on a series of major issues concerning peace and development of the mankind.

    MORE DIALOGUE

    Hu said they agreed to improve dialogue, communication and cooperation from a strategic and far-sighted perspective and to make joint efforts in building a positive, cooperative and comprehensive Sino-U.S. relationship so as to promote global peace, stability and prosperity.

Chinese President Hu Jintao holds a press conference with visiting U.S. President Barack Obama following their official talks at the Great Hall of the People in Beijing on Nov. 17, 2009.

    Both China and the United States believed that close high-level contacts and dialogues and consultations at various levels were of great importance to the two countries’ relationship, he said.

    The two presidents agreed to keep close communication through visits, phone calls, letters and meetings at multilateral occasions, Hu said.

    The two leaders also spoke highly of the role of the strategic and economic dialogue mechanism in boosting mutual trust and cooperation between the two countries.

    China and the United States would continue implementing the agreements reached at the first round of the dialogue last July in Washington and will start preparations as soon as possible for the second round of the Sino-U.S. Strategic and Economic Dialogue (S&ED) next summer in Beijing, Hu said.

ECONOMIC COOPERATION

    The two leaders exchanged views on the current global financial situation and held that despite the positive signs of the global economic recovery, the foundation of the global economic recovery was far from solid.

    Hu and Obama agreed to strengthen dialogue and cooperation on macro-economic policies, properly handle trade frictions through negotiations and jointly ensure the bilateral economic and trade ties to develop in a healthy and steady way.

    ”I stressed to President Obama that under the current situation, our two countries should oppose and resist protectionism in all forms in an even stronger stand,” he said.

Visiting U.S. President Barack Obama reacts during a press conference held with Chinese President Hu Jintao following their official talks at the Great Hall of the People in Beijing on Nov. 17, 2009.

    Hu said both China and the United States appreciated the key role of the G20 summit in coping with the global financial crisis.

    ”China and the United States would work together with all other members to fully carry out the commitments of all G20 summits and continuously strengthen the role of G20 in the management of the global economy, while pushing forward international financial system reform and improving global economic order to guard against and cope with future crisis,” Hu said.

    CLIMATE CHANGE, ENERGY AND ENVIRONMENT

    The two presidents also agreed to improve cooperation in climate change, energy and environment.

    Hu said China and the United States would cooperate with all sides concerned, on the basis of the “common but differentiated responsibilities” principle and their respective capabilities to help produce positive results at next month’s Copenhagen summit on climate change.

    China and the United States had signed documents of cooperation including a memorandum of understanding on enhancing cooperation on climate change, energy and the environment, and the two countries had formally launched a joint research center on clean energy, he said.

Chinese President Hu Jintao shakes hands with visiting U.S. President Barack Obama after they meet the press at the Great Hall of the People in Beijing on Nov. 17, 2009.

    Hu said the two leaders also agreed to deepen cooperation on the basis of mutual benefits in areas such as anti-terrorism, law enforcement, science and technology, space exploration, civil aviation, high-speed railway, infrastructure, agriculture and health care.

    The two leaders agreed to continue to promote greater development in military relations, Hu said.

    Obama and Hu discussed to expand cultural exchanges between the two countries, especially youth exchanges, and supported both sides to set up a cultural exchange mechanism and strengthen cooperation on dispatching exchange students.

    NUCLEAR NON-PROLIFERATION

    ”Both of us remain committed to resolving the nuclear issue on the Korean Peninsula through dialogue and consultation,” said Hu. “Such a commitment serves the common interests of China and the United States and all other parties concerned.”

    Hu said China and the United States would work with other parties concerned to stick to the denuclearization of the Korean Peninsula and the six-party talks process to safeguard peace and stability of the northeast Asia.

    The two presidents stressed that it was very important for the stability in the Middle East and the Gulf Region to uphold the international nuclear non-proliferation regime and properly resolve the Iran nuclear issue through dialogue and negotiation, Hu said.

    ONE-CHINA POLICY

    Hu said the key to Sino-U.S. relationship was to mutually respect and accommodate each other’s core interests and major concerns while divergences from different national conditions were normal as the two sides had different country situations.

    He said that China appreciated President Obama’s support for the one-China policy and the three Sino-U.S. joint communiques, and his respect for China’s national sovereignty and territorial integrity on the Taiwan issue and other matters.

    Hu said the two sides had reaffirmed the “cardinal principle” of “mutually respecting national sovereignty and territorial integrity” and voiced opposition to any attempt by any force to violate this principle.

    ”We have both agreed to conduct dialogues and exchanges on issues including human rights and religion, in the spirit of equality, mutual respect and non-interference in each other’s internal affairs, so as to boost understanding, mitigate divergences and broaden consensus,” Hu said.

    ”The Sino-U.S. relationship is very important. Maintaining and promoting the Sino-U.S. relationship is a shared responsibility of both sides,” Hu said.

    ”China is ready to work together with the United States to push forward the continuous, healthy and stable development of the Sino-U.S. relationship to better serve the two countries’ peoples and peoples across the world,” Hu said.

How two U.S. entrepreneurs are selling Chinese fashion to the post-Tiananmen generation.

BEIJING (Fortune Small Business) — It’s a hot august afternoon in Beijing, and student Li Yanan is shopping with a friend at the Joy City mall, in the city’s Xicheng district. The mall offers plenty of Western brand-name stores — Quiksilver, Levi’s, French Connection — all looking much as they do in other malls around the world. But Li, 20, is drawn to the only store displaying a large slogan printed in Chinese characters. YOUR OWN STYLE, it reads. Within seconds, Li is inside trying on a garish pink trucker’s hat.

The chain, called Eno, is almost as unusual as the headgear. Founded by transplanted American entrepreneurs Renee Hartmann and Tor Petersen in 2006, it is one of the first brand-name retailers to sell hip, urban streetwear designed by and for young Chinese. That makes it stand out in a market dominated by foreign brands and local manufacturers that specialize in copying them.

“We wanted to create a brand focused 100% on China,” Hartmann says.

Both she and Petersen saw a sea change in the world’s most populous country — the rise of a generation of young adults who wanted to stand out rather than blend in. Like Li, they weren’t born at the time of the Tiananmen Square student uprising in June 1989 — or are too young to remember it. Deng Xiaoping is a distant memory. China has been more capitalist than communist for most of their lives.

Today’s Chinese 15- to 24-year-olds — over 220 million of them — also have a lot more money to spend than their parents ever did. Adjusted for inflation, the annual per capita disposable income of city dwellers rose by an average of 7.2% a year between 1978 and 2007, according to China’s National Bureau of Statistics. In 2008 it was more than 15,700 yuan (about $2,300).

And even in a down economy this generation remains eager to spend. Li’s parents both work for a logistics services firm and give her an allowance that funds all of her purchases. “Our parents always wanted to save money, to have a steady, boring life,” Li says through a translator. “We have more options.”
Learning to let go

It’s one thing to see this kind of change happening all around you; it’s another to cash in on it. Hartmann and Petersen had no experience in fashion design. Petersen, 40, is a tall Yankee with a shaved head who speaks fluent Mandarin and spent eight years as a manufacturing and marketing executive for Nike (NKE, Fortune 500) China. Hartmann, 34, was an investor relations consultant who worked with companies going public in the U.S. and Hong Kong.

They met when Petersen was scouting for a CFO with knowledge of Chinese business law to join Eno during its incubation period; Hartmann fit the bill. Over the course of 2005, the outspoken pair convinced each other they could tap China’s budding creative community to generate winning, youth-friendly designs.

So far their strategy seems to be working. Three years after its launch, Eno boasts 60 employees (including five designers), six stores, three franchises and shelf space in more than 20 department stores across China. In 2008 sales topped $1 million — or 430 times the average disposable income. The company says its revenues are set to double this year, and it expects to turn a small profit.

To stay profitable and compete with a growing number of homegrown urban fashion brands in China, Eno must perfect its ability to read the rapidly changing tastes of Chinese youth. And that may be tough for a company that doesn’t have a designer at the helm.

From the beginning Eno was an unlikely enterprise that took its fair share of missteps. Initially conceived as a sportswear brand, Eno was born at Zou Marketing, a Shanghai boutique that Petersen and two other Nike China veterans founded to market sports brands and events. But it soon became clear that China’s sportswear market was already oversaturated by Nike and Adidas, as well as such Chinese brands as Li Ning and Anta.

So Petersen and Hartmann turned their attention to the nascent streetwear industry.

“Five years ago there wasn’t one,” recalls Zou Marketing co-founder Terry Rhoads. What if they could create China’s answer to Urban Outfitters (URBN)? With a $5 million investment from Shanghai venture capital firm Chengwei Ventures, Hartmann and Petersen decided to start with the low-hanging fruit of the fashion world: T-shirts.

They quickly established three sources for Eno’s designs: collaborations with local artists and musicians, online competitions in which users would submit designs and vote their favorite T-shirt graphics into production, and an internal design team.

At first Petersen was responsible for directing his staff designers. He would announce a brief or theme and work closely with the creative team to refine their designs into something that satisfied his tastes. But by April this year, he had to admit that it wasn’t working: The designers were struggling to meet the briefs he came up with. Some of his culture-specific themes, such as “preppy” or “Mardi Gras,” tended to get lost in translation. And Eno’s customers seemed less than thrilled by the results.

“We were losing the passion of our designers in the process,” says Petersen. “It felt like I was forcing a brief down their throats.”

So Petersen made the designers responsible for coming up with concepts and pitching them to him. His creative role would become more hands-off, which the two founders soon realized was a logical step. “After all,” Hartmann points out drily, “we’re not Chinese kids.”

The first collection to emerge from this new system was Eno Classic, a series of T-shirts and hooded sweatshirts adorned with variations on an abstract logo created by 27-year-old designer Feng Feng. Two weeks after the collection hit stores, Petersen says, those designs were selling far better than discounted items from Eno’s spring collection, which included a tube dress adorned with the mangled English “Not so enocent” and a T-shirt that sprinkled beads and sequins around the word Celebrate!

Eno found a breakout hit with a series of environmentally themed shirts. The design used the Chinese character for forest, which consists of the character for tree written three times. “It was like three trees make a forest, the idea being that you just have to do a little bit and you can make a difference,” Hartmann says.

The design went against everything Hartmann thought she knew about Chinese fashion preferences. “The conventional wisdom here is that Chinese people don’t like having Chinese characters on their T-shirts, that they only like English,” Hartmann says. “But that T-shirt sold like crazy no matter what color we put it in. We didn’t expect that.”

The bottom-up approach is appreciated by designers like Feng, who had previously worked at two smaller streetwear brands in Shenzhen and Shanghai. “Eno provides a wider platform for designers to do what they want to do,” Feng says through a translator. “It’s almost democratic.”
Making the scene

That wasn’t the only way Petersen and Hartmann strove to get closer to their customer. In manufacturing they took their lead from so-called “fast fashion” retailers such as H&M and Zara, which emphasize bringing new designs to market as rapidly as possible. Both companies recently opened stores in China.

Like its larger rivals, Eno is developing a supply chain that will allow it to get small batches of new designs out quickly. The company already uses recent sales data to reorder popular styles on a weekly basis. “You allow the consumer to tell you which products are working,” Petersen says.

Currently, Eno can take a T-shirt design from concept to store floor in three weeks. Reordered styles usually reach the store within a week. To manage these quick turnarounds, Eno turns to small factories within a few hours’ drive of Shanghai, which also helps keep inventory levels low.

In 2006 Hartmann and Petersen converted a former karaoke bar on Shanghai’s fashionable Changle Road into a flagship location — part store, part performance venue for artists and musicians. Eno’s free monthly events have become popular, providing a more accessible alternative to the underground rock clubs that dominate Shanghai’s small live music scene. In 2007 the store hosted Beijing rockers P.K. 14, one of the best-known indie bands in China. (Their popularity hasn’t spread beyond the country’s borders just yet.)

Mixing fashion with music is hardly a new idea in the U.S., but the concept is still quite fresh in China. “I don’t think there’s been anything like this,” says Brad Ferguson, the manager of local pop-rock group Hard Queen, which has played five gigs at the store in the past two years. “The shows that audiences have enjoyed the most have been at Eno.”

For a startup with little cash to spend on advertising, those events — along with T-shirts featuring designs created by the bands themselves — have become a valuable marketing channel. Petersen typically gives each act a batch of free T-shirts, which the band then sells to fans. In return, Eno gets to put its logo on all band flyers and posters.

The local art, music and fashion scenes owe much to the dramatic surge in Internet access in China over the past decade. Fewer than 1.2 million users were online in 1998, according to the government’s China Internet Network Information Center. By June 2009, that number had surpassed 330 million. Despite the government’s extensive efforts to censor potentially subversive online content, a lot of cultural information has filtered through, and the impact has been tremendous.

“Ten years ago everyone looked the same here,” says Alexis Yang, 26, Eno’s events organizer, who sports an oversize woolen hat in Rastafarian colors. “There was no punk or hip-hop in China except for really underground stuff, and no way to express your personality.”

Nowadays, new streetwear fashions pour into China from South Korea, Japan, Europe and the U.S. But Hartmann and Petersen have learned that Chinese fashion trends tend not to follow the global model.

“Everywhere else, fashion starts from the runway, and you pretty much know what the trend’s going to be a year or two later,” says Hartmann. “Here it’s not really clear what’s going to end up working at what time. That’s why we tried to open up the design process as much as possible.”
Keep it cool

The unpredictability of China’s new youth market explains why Eno’s biggest fear is other homegrown brands. The Thing, for example, is a Shanghai company founded four years ago by Zheng Zhu and Zheng Yi, two brothers in their early thirties. Unlike Eno, the Zhengs didn’t receive any outside funding, starting the company with about $400 of their own money. Today, thanks to the work of chief designer Yi, The Thing has grown to six stores in Beijing and Shanghai, at least two of them located just steps from an Eno branch.

“China is catching up very quickly with the international fashion market, and competition is fierce,” says Sandy Chen, research director at the Shanghai office of TNS China, a market research firm. “Eno has established one of the leading indie brands, but it will have to be very sensitive to what’s in, what’s cool, and it will have to run the business very efficiently.”

Petersen and Hartmann hope to leapfrog the competition by turning Eno into a leaner enterprise, starting with their retail outlets, which they plan to hand over to franchisees. Eventually, they hope that Eno will find an international market.

“Sooner or later, people in other countries will want to see original Chinese design,” Hartmann says. “We’re a good platform for that.”

Meanwhile, Eno is growing another revenue stream through a separate consulting business, Enovate. Launched earlier this year with five employees, Enovate has already been hired by the likes of Ticketmaster (TKTM) and shoemaker New Balance to provide youth market research, as well as to help design and develop products for the Chinese market. Not bad for a company that has grown by trial and error.

Back at Eno’s store in the Joy City mall, a 20-year-old business student named Wang Meng is being forced to try on some jeans and a T-shirt by his girlfriend, Qiang Yi Na. Disconcertingly for the Eno staff, he walks out empty-handed. “It’s not my style,” says Wang, who sports a polo shirt and slacks.

Still, Wang is giddily appreciative of the buying opportunities available to his generation of consumers. “We’re rich,” he says with a grin, adding that both his parents grew up in a rural town, wearing hand-me-downs made by his grandparents.

Wang says he spends some 200 yuan a month (about $30) on clothes, funded by a parental allowance as well as profits from buying and selling shoes online, a small business that he runs from his university dorm.

Pondering the racks of clothes around him, he offers: “This is better than my parents’ life.